How to read and use the BIPortal

Intro

Business Intelligence (BI) is "a set of techniques and tools for the acquisition and transformation of raw data into meaningful and useful information for business analysis purposes". BI technologies can handle large amounts of unstructured data to help identify, develop and otherwise create new strategic business opportunities. The goal of BI is to easy interpret these large volumes of data. This manual will show you how to interpret the most important data of BI.

BIPortal

Login

To login you need the correct URL, the username and password of the client.

Insights

‘Insights` gives you an overview of the evolution of your business. Also ‘Insights` shows you a current state of your business. Is it growing? Is it stagnating?

On the left, there are 4 tabs: ‘Business insights`, ‘Customer insights`, ‘Waiting time` and ‘Auto emails ROI`. Above, you can select the Period and Product group of which you want to see the information.

Remark: At the moment, the Period and Product group are reset when you switch from ‘Business insights` to ‘Customer insights` or vice versa. It would be better to keep the period of time and product group chosen in the beginning. (e.g. When a client is comparing some information between the 2 columns, he has to fill in the period every time again and again.)

Business insights

  1. Sessions

This chart gives for each dot on the blue line the daily amount of sessions with at least 1 participant. Each dot on the red line displays the daily number of participants. Each dot on the orange line displays the daily number of unique participants.

  • Non-members are not counted inside ‘unique participants`. The information for total participants is available, but not on default charts so far. Nevertheless, this is important information for all clients. So it would be better if:
    - You can see the difference in members and non-members immediately on the graph
    - The total of drivers is showed

 

  1. Revenue

This chart gives for each dot on the blue line the daily revenue. Monthly revenue is also available.


 

 

  1. Average number of sessions per month

This chart gives the average number of sessions per month in selected period (blue bar), the number of sessions for each month of the previous year (red bar) and the number of sessions for each month of the current year (orange bar).


 

  1. Number of sessions per day of the week

This chart gives the average number of sessions per day of the week in selected period (blue bar), the number of sessions from the previous week (red bar) and the number of sessions per day of this week (orange bar).

 

  1. Number of sessions per hour of the day

This chart gives the average number of sessions per hour of the previous day in selected period (blue bar), the number of sessions per hour of the day before yesterday (red bar) and the number of sessions per hour of this day (orange bar).


 

  1. Average revenue per month

This chart gives average revenue per month in selected period (blue bar), revenue for each month of the previous year (red bar) and revenue for each month of the current year (orange bar).

 

  1. Revenue per day of the week

This chart gives the average revenue per day of the week in selected period (blue bar), revenue from the previous week (red bar) and revenue per day of this week (orange bar).


 

  1. Revenue per hour of the day

This chart gives average revenue per hour of the day in selected period (blue bar), revenue per hour of the day before yesterday (red bar) and revenue per hour of this day (orange bar).

 

  1. Memberships

This chart displays the amount of memberships and mobile licenses.

 

 

 

Customer insights

  1. Customer age distribution

This chart shows you how many customers you have per age.

 

  1. Revenue spread over total sessions

This chart shows per amount of racing sessions, what percentage of your customers has raced at least this many times (blue line). The red line shows the revenue contribution of these people to your karting center. If you highlight a dot on the blue lane, it shows you the percentage of your customers that has driven at least this amount of races. If you highlight a dot on the red line, it shows you the revenue that these customers have brought to your business.


 

  1. Revenue spread over customer age

This chart shows for every age, what percentage of your customers is older than that age (blue line). The red line shows the revenue contribution of these people to your karting center.

 

  1. Amount of people per number of sessions done

This chart shows for every number of sessions done the amount of customers.


 

  1. Revenue spread over days visited

This chart shows for every number of visits, what percentage of your customers has visited your karting center at least this amount of times (blue line). Also it shows the percentage of total revenue those people contributed to your business (red line).

 

  1. Amount of people per days visited

This chart shows, within the given time period, how many customers came to your karting center for how many times to use selected service on different days.


 

  1. Facebook ID availability

This pie chart shows you how many people in your customer file have a Facebook ID, hence are probably using the mobile or Facebook application.

 

  1. Valid e-mail address availability

This pie chart shows you how many people in your customer file have entered a valid e-mail address and are therefore reachable for targeted customer retention campaigns.


 

  1. Phone number availability

This chart shows how many customers have a valid phone number.

  1. Gender distribution

This chart shows the gender distribution.

 

Waiting time

  1. Time between payment and session start

This chart shows average (in selected period) waiting time between creation of the bill and actual session start in minutes.